The Importance of Being…Earnest?

Hold on to your handbags and hone your wildean wit, The Importance of Being… Earnest? is a brand new interactive production inspired by Oscar Wilde’s classic play.

After the actor playing Ernest fails to arrive on cue, chaos erupts and the theatre company needs YOU to jump in and save the show. This HILARIOUS experience is different every night and will be coming soon to theatres near you!


''Delightfully interactive, uproariously funny''

- The Skinny


''A masterclass in comedic theatre''

- North West End


''A magical, once-in-a-lifetime ephemeral experience''

- Theatre Scotland


Easel Peasel is an interactive art experience and pop-up exhibition that connects people to their inner artist! Accessible and engaging for all ages and experience, the supportive characters of Easel Peasel will surprise and delight, offering the opportunity for you to create your very own masterpiece.

All artwork created will be entered into the Easel Peasel Exhibition for the chance to win an amazing arts prize supplied by CASS ART (and most importantly, The Peasel’s Choice Award!).

Previous performances have included: Glastonbury Festival, Wilderness, Nozstock Festival and The Big Draw Festival. Easel Peasel is sponsored by leading arts supplier, CASS ART.

If you’d like to book Easel Peasel for your festival or event - please email hello@sayitagainsorry with more details.



We encourage and inspire creative expression in everybody. Our work is created through collaboration, openness and as much fun as we can squeeze in! We use participatory and interactive theatre to deliver this aim.

Our theatre-making process is open to everybody. Our rehearsals, meetings and get-ins are free to observe and participate in, so if you want to see how we work and get involved yourself, just shoot us an email and we’ll bring you in!

We love coffee (who doesn’t?). If you’d like to ask us something, get or offer some advice or just hang out, one of our team will happily meet with you for a chat.


*All headshots have been created by our audiences at Nozstock Festival, 2019.

Simon Paris

Company Member

I saw the band, The Amazing Devil’s play at The Bunker Theatre in London. We got chatting after the show and one of the singers recommended I get in touch with Oskar McCarthy, the theatre programmer at Nozstock Festival. After a pint in Vaulty Towers, Waterloo, it was agreed that I would assemble a team and create a new interactive production to perform at Nozstock Festival the very same summer!

Click to email me

Guido Garcia Lueches

Company Member

I’ve been collaborating with Simon since 2015, when he interviewed me in a pub in Hendon for a production of Scarborough. I then met Rhys while developing a new show; Lottery in 2016 which premiered at The Pleasance Theatre, Islington. Susan and I also collaborated on a Chilean play in 2017.

Click to email me

Trynity Silk

Company Member

I met Louise when I moved to London, we became housemates (in a BOXING GYM!) where we bonded over our love of small dogs.

I then got involved with The Lab Workshops during the Devising and Comedy sessions where I met the majority of the people involved in the company including, Guido, Susan, Ben, Rhys and Josh. I was invited to be a part of forming Say It Again, Sorry?’s new show in 2018 and here we are!

It's felt like a serendipitous journey, the right minds and personalities have found each other and created a home for our creative spirits.

Click to email me

Josh King

Company Member

My first encounter with the group was working Front of House with Rhys. This led to an introduction to The Lab Workshops. After writing some short scenes for them, and meeting Louise, Trynity, Jacinta and Susan along the way, some short plays were put on together, some ideas thrown around, and eventually, I was asked to join Say It Again, Sorry? to work on the script for The Importance of Being... Earnest?

I’m also the understudy for Bracknell, although I have my fingers crossed to never be called upon to take on that role.
Click to email me

Ben Mann

Company Member

I’ve known Simon for a few years but it wasn’t until The Lab Workshops where we collaborated both as myself and with my film company Mann Bros. Media. Through this initiative I met most of the rest of the fold and was part of the first Easel Peasel festival tour in 2018.

Click to email me

Rhys Tees

Company Member

My first connection to the team was at a karaoke night in Hendon. Guido, Simon and I then connected through working on Lottery at The Pleasance Theatre in 2016.

During a good year of working/partying with this pair I also met Susan, Ben and Louise all of whom I'd had very good banter with. Next I met Josh whilst working front of house who I then (after I'd read some his awesome work) introduced to The Lab workshops where almost everyone else was including the lovely Trynity who I had also recently met.

Earlier this year I had worked on NewsRevue with both Simon and a fantastically funny human named Tom who shortly also joined SIAS along with Meg, Jack, Bettina and Jacinta, another bunch of super talented humans. Now we are a big old happy lovely family and I've clearly written too much so I'm going to stop gushing now. (BIGLOVE)

Click to email me

Josh Haberfield

Company Member

After working with a couple of members of SIAS on various productions, I finally managed to wrangle my way into the fold.


MJ Lee

Company Member

I moved into a North London flat with a group of creatives a few years back…Little did I know that I was moving into a house with three of the founding members of ‘Say It Again, Sorry?’ – Guido, Simon, and Louise – and I was entering a home of constant comedy, music, and connection! I’ve loved everything they stood for from the word GO, and have somehow made my way into the company via osmosis…

Sergio Maggiolo

Company Member

I came to watch the Importance of Being... Earnest? at the omnibus and fell in love with the cast, quite literally. When I learned they were auditioning for Brighton I jumped on the SIAS boat and have been on since then!

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We know you want the latest Say It Again, Sorry? news - all you have to do is click.


Artistic Director Simon Paris sets up The Lab Workshops developing his own craft and supporting actors with their acting technique, the future SIAS? Company directors all attend
Simon meets with Oskar Mcarthy, Nozstock festival’s Arts & Culture programmer
He commissions Simon to direct a game-based, walkabout show for Nozstock that year.
Simon invites actors Rhys Tees, Guido Garcia Lueches and Louise Goodfield to devise a show.
Interactive art show Easel Peasel is created.
The team decide on their mission: to connect people to their inner artist
Ben Mann from Mann Bros. Media is invited to film/capture the hilarity.
Easel Peasel is a success at Nozstock starring Simon, Rhys, Tom Blake and Louise
Due to its success, Oskar invites the team to create a bigger interactive show for Noz 2019.
Easel Peasel heads to Wilderness Festival with Simon, Rhys, Ben Mann and Louise.

The core team meet every Monday at Blighty Cafe in Tottenham.
Actor and Improv Queen Trynity Silk & Writer Josh King join the team.
The Importance of Being… Earnest? emerges.
The show is a new concept of casting the audience in the play from start to finish.
Design Student Jack Lowerson is invited to intern with the company.
The team heads to Special Guest putting their company name into the hands of the audience.
‘Say It Again, Sorry?’ is chosen by the audience as the name of the company.
The company uses Rafe Beckley’s Open Book Theatre Management System as a guideline.
Rafe Beckley is the first person to invest money into the development of the show.
The company begin its flagship Open Rehearsal initiative, inviting emerging and established creatives into the room for free, to observe and participate.
Easel Peasel secures sponsorship from leading art supplier CASS ART.
The Importance of Being… Earnest? previews at The Pleasance Theatre, Islington.
“Long live this bonkers form of audience participation,” says Culture Fly
TIOBE is adapted into a one-hour show for Nozstock Festival, a roaring success.
Easel Peasel performs at Nozstock Festival and Glastonbury Festival.
Easel Peasel is invited to take part in The Big Draw at Arts Depot. London
Say It Again, Sorry? plan for a 2020 tour of The Importance of Being… Earnest?
The company successfully raise investment to take Earnest? on tour

The Importance of Being…Earnest? opens at The Omnibus Theatre
Receives four and five stars across the board
‘A masterclass in comedic theatre’ North West End UK
Covid :/
All theatres close.

Easel Peasel is commissioned by Vehicle Arts to develop a covid-safe version to perform in Leicester.
Easel Peasel secures sponsorship from leading art supplier Hobbycraft.
The Importance of Being… Earnest? opens a new covid-safe version at Brighton Fringe Festival
More five-star reviews!
The Importance of Being… Earnest? debuts at The Pleasance EICC in August.
The Importance of Being… Earnest? is an official Edfringe Sell Out.
The Importance of Being… Earnest? wins a DEREK AWARD for BEST COMEDY.
Say It Again, Sorry? develop Not Our Play a script written anonymously by the public.
A work-in-progress of Not Our Play runs at The Rosemary Branch Theatre.
Not Our Play is booked to perform at VAULT Festival
VAULT Festival cancels

Tickets go on sale for The Importance of Being… Earnest? at Pleasance Courtyard for EdFringe Festival.
The Importance of Being… Earnest? Listed in The Scotsman as one of the first Edfringe shows to go on sale alongside Nina Conti and The Showstoppers.



Co-working space, offices and events room all located on two floors above the cafe space. Hot desks at £100pm, £125pm, full-time desks at £175pm. If you have any questions please contact

Blighty, 266 High Road,
Tottenham, London, N15 4AJ


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